Alex's Growth Zen

How to PLG for B2B SaaS Startups: Product-Led Growth "0-1" No-BS Guide

A practical roadmap for B2B startups to build their first Product-Led Growth motion without perfect data, huge teams, or endless resources. Focus on…

Oct 8

3

1

September 2025

B2B Startup? Start with Sales!

Why product-led dreams need a sales-led foundation, but staying sales-only will eventually sink your startup.

Sep 23

4

1

August 2025

B2B Churn 101: Know Thy Churn

This series of articles on Churn explores its significance, structure, and mitigation approaches in the new era of SaaS.

Aug 12

3

July 2025

AI-Native Defensibility: Why Speed Isn't Enough

How AI changes the growth funnel, and how to build moats in an era where anyone can ship in a weekend

Jul 30

5

4 Principles of Upskilling for the "New AI Age" PM

How to think about skill development when uncertainty is the only constant.

Jul 16

6

5 Jobs-to-be-Done of Your Pricing Model

Your pricing isn't just a business asset. It's a value-delivery system for your customers that has 5 essential jobs.

Jul 10

5

B2B Churn 101: The Cost of Churn

This series of articles on Churn explores its significance, structure, and mitigation approaches in the new era of SaaS.

Jul 4

2

June 2025

2 mental models for adding PLG to your sales-led product

Unpacking the "why" and understanding what to optimize for

Jun 29

5

Unpacking B2B Product Growth

Let's make sense of growth concepts in B2B SaaS

Jun 19

5

3 Seismic Shifts in B2B Product Management

And why it must evolve beyond traditional playbooks or risk obsolescence

Jun 12

6